Make use of available commercial representation services in Latin America when you want to expand your business. Businesses of different sizes and sectors see Latin America as an attractive commercial jurisdiction, with a lot of potential for growth and innovation.
Eager entrepreneurs already see the opportunities for their business in Latin America, but these opportunities come with some challenges. To enter a market in Latin America, business owners need to first consider the viability for their product or service to succeed and develop a clear expansion plan to enter the Latin American market.
Key to your company’s commercial success in Latin America is a good designed market entry strategy. Make use of the local knowledge of an experienced market entry strategist to ensure that your business can achieve its commercial objectives.
Table of Contents
What are commercial representation services in Latin America?
There is a range of different commercial representation services companies can utilize when expanding to Latin America, to ensure their market entry strategy and initial engagements lead to successful business development.
Understanding the client’s needs
As part of understanding the client’s needs, companies must identify the objectives and aspirate the desired market. Your commercial representative in Latin America can carry out extensive client engagement research in order to identify your objectives and aspirations in the desired market, involving examining the product you are offering, value proposition and budget.
Market validation
In order to validate the market detailed analysis of all the factors crucial to successful market penetration will be conducted by a commercial representative. This detailed market analysis will identify and validate key market opportunities, product feasibility, potential distributors/sales agents, key competitors, key industry groups, and strategic alliances.
Route-to market review
The commercial representative in Latin America can help your company develop a tailored brand positioning strategy and identify a route-to-market. The findings of the market validation combined with your feedback will develop a detailed, personalized market entry program that is focused on achieving a fast and efficient route-to-market.
Commercial engagement
Your commercial representative in Latin America can also support business expansion by coordinating all formal contact and negotiations with interested parties on behalf of the client. The representation company will leverage their regional connections and establish relationships with distributors and sales agents to present your product offerings to potential customers, distributors, and/or sales agents.
Market entry
To undertake formal market entry, the company must navigate the local business environment and comply with all local regulations set by the government. To support this, your commercial representative can coordinate an in-country visit program where they will assist you to understand the local business environment and will facilitate meetings with potential distributors, customers, and sales agents. They can also support your communications with relevant government agencies, especially if there
Ongoing, on-the-ground support
You can receive continued support from your commercial representative in Latin America through facilitation, administrative, and commercial services. Ensure your representative has the depth of knowledge and experience to represent you and the best interests of the company going forward. These specialists can support the ongoing development of your brand and business within the marketplace while providing (or sourcing) the required back-office services to enable operations.
Engage with our commercial representatives company to expand to Latin America
Biz Latin Hub can provide the complete, fully integrated and tailored back office, PEO and entity incorporation solution. Biz Latin Hub provides personalized market entry and back-office solution for you as an entrepreneur. We are a globally-minded, local expertized company with a team of local lawyers and accountants to establish your business, form your legal entity, hire employees and legal entity compliance.
Biz Latin Hub can communicate with you in English, Spanish and/or Portuguese in order to make doing business as easy as possible for you.
Reach out to our team, contact us for further advice and guidance on how to get started and how to comply with local legislative requirements.
Learn more about our team and expert authors.
